July 2011
The Personal Touch

When it comes to interior design, the term “impossible” is seldom heard at Ovation—especially for homes purchased before cabinets, floors, plumbing fixtures, wall finishes, etc., are installed. (NOTE: While the Ovation building is complete and our community is thriving, six homes are still available, two of which are unfinished—bare canvases awaiting some lucky family’s signature style. Even the four homes that are finished and ready to move into offer a world of possibilities for that personal touch.)

The question is how? How in a building where the floor plans are, by necessity, quite similar do you create a home custom-fit to your lifestyle, taste and personality?

It’s easy at Ovation, and it begins in the welcoming office of Kathy Pichowski, Ovation’s in-house design coordinator. Kathy is the linchpin that keeps communications and progress flowing smoothly among contractors, vendors, subcontractors, designers and homeowners, documenting, she notes, “everything, down to the direction of the grain in the wood on the floor.”

A confident and trusted partner, she walks residents through the selection of flooring, cabinetry, plumbing fixtures, specialty wiring, wall surfaces. And at Ovation, those choices are many.

“Everyone is surprise by how customized the choices are at Ovation,” says, Jill Lifsey, owner/interior decorator of District Designs in Tampa. She says Ovation’s selections are among the most—if not the most—generous in the area. “Standard” condominium home packages are often limited to three to five choices of appliances or cabinet style or plumbing fixtures. “At Ovation, custom is the standard,” she says.

“This is such a great resource,” adds Rob Bowen, gesturing around Kathy’s office — stocked with ideas, samples, blueprints, renderings and homeowners’ files that rise 12- to 18-inches along her neat credenza. “What’s in this room could take months to gather. Here, it might take an hour or two,” Rob is owner/designer of SPACE – Creative Planning for Unique Spaces in downtown St. Petersburg.

“And if a homeowner wants something outside of our selections, of course we’ll research it for them; most times we can make that happen,” says Kathy.

With so many alternatives and combinations, residents are assured their home will not mimic another Ovation home. Another assurance is Kathy herself: She knows the detailed design/décor elements of every home and can diplomatically steer designers and homeowners away from duplicating elements she knows already exists. Of course experienced designers are scrupulous about not repeating themselves—certainly not within the same building, and never in a building as intimate as Ovation, with just 45 homes.

Kathy assures potential Ovation buyers that their personal designers are always welcome. “Unlike some communities, Ovation likes working with designers,” says Rob. “They want to help create one-of-a-kind homes for their unique owners!”

These two seasoned professionals share a few tips on how to make your Ovation home one that bears your singular style:

Jill Lifsey

Gather as many photos, color swatches, fabric samples as you can; comb design magazine and catalogs; take snapshots of furnishings, art and accessories—in your home or out and about. Your distinctive style will bubble to the surface.

Get personal: Make lists of your family members and their tastes: dogs, kids, grandchildren, daily routines (coffee on the terrace, cocktails at sundown—or both?), must-keep heirlooms, hobbies, sports, frequent visitors, entertaining style and frequency.

Prioritize furnishings, functions and decorative items you must include—and do it early in the process.
Jill Lifsey, District Designs
“Many Ovation owners have traveled extensively and have fabulous art collections. We often design custom display areas with specialty lighting around their one-of-a-kind collection.” It doesn’t get more individual than that.

Expand your expectations. Design pros draw from a wealth of ideas, resources and past experiences. That huge portrait that must hang in the family room? Jill has designed a pop-up console for a large flat-screen TV that raises and lowers at the touch of a remote control device—allowing art and entertainment to take turns using one space.

Mix it up. Consider the tried-and-true museum practice of rotating art or furnishings, keeping some in storage (or another home), then switching out occasionally—perhaps seasonally or based on the light/position of the sun in different seasons. Planning ahead not only keeps your space fresh, it ensures that each piece is appropriate to the space—and always a reflection of your taste.

Re-imagine. While Ovation’s estate-size homes are considered among the best and largest floor plans in the area, exterior walls do have a finite limit. And the gracefully curving walls that provide our celebrated panoramic views can be a challenge to square furniture that typically rests against a flat wall. One of the most common miscalculations new owners make has to do with scale, says Jill. “People often just want to use too much furniture. Even area rugs that fit perfectly in a rectangular room may need to be re-cut for Ovation.” Still all yours, but in a new space! Nothing that can’t be overcome, she says, “We just need to find out what can fit. ”

Remember outdoor spaces. With so many terraces in Ovation homes, you can individualize each one to be an extension in style and motif of the room it’s adjacent to.

Rob Bowen
Rob Bowen, Interior Designer

Shop around. “Interview as many designers as you can,” advises Rob. “We usually spend months together, so it’s important to make sure there’s a good connection. The first month is basically an ‘information dump’, gathering ideas, preferences, dislikes.” Then he probes their reasoning, with such questions as, “What is it you like about that? Is it the shape, the color, the size …?” “By the time we start, I know their likes and dislikes—but they always make the decisions. One client told me in the beginning, ‘I don’t know what’s best.’ But in the end she had made all the decisions, all the choices. She knew what was right all along.”

Look around you, and spend plenty of time with your designer in your existing home so he/she can experience how you live now.

Think big. “Many people come to Ovation with the notion that they’ll be limited in their choices. They’re surprised by how well and completely they can live in these condos. They are so well laid-out and large that you’re able to design around how you’ll live, rather than squeeze your lifestyle into something less.”

“Out of the box” thinking is critical, especially when you have very specific requirements. One family needed space for two children and a nanny in their three-bedroom condominium. Rob visually divided one bedroom into two for the children, giving each a distinct area that expresses a unique personality. He also suggests thinking beyond labels—turn the living room into a dining room, the study into a media center. “Think what will work best for the way you live,” he says.

Layer your design. Take your design one step at a time. Cabinets, tile, flooring, color, surfaces are the first layer. Then, perhaps, lighting, electronics and large furnishings, major collections. Next, accessories and fine tune. Then you can stand back and decide if you need more layers.

Explore technology—high and low. “We do a lot of 3D renderings for clients, because it helps them gain a better feel for what to expect. On the other hand, we also simply put tape on the floor so they can walk around in the space and understand how too much furniture, say, can get in the way of how they want to use a room.”

From Claudia's Desk

Hot Summer for Home Sales!

The June sales statistics are out for Pinellas County home sales and the news is good! One very positive statistic – the absorption rate (number of homes sold vs. number of listings available) is up to 16.9%. We started 2011 with a 9.3% absorption rate in January, so the trend is very positive! Supply and demand levels are balancing out and the outlook is bright.

Here at Ovation, we’ve had an outstanding 7 months, with 10 sales and only 6 homes remaining…..thanks to our realtors for their part in our success! If you or anyone you know is interested in luxury waterfront living at downtown St. Petersburg’s finest address, please call (727-898-1180) to schedule a tour…..or come by! It’s a hot summer at Ovation!
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